jonah light photography

ABA Journal Appreciation

Back in February, a friend’s wedding brought me out to Chicago, and I had the opportunity to reconnect with my longtime friend and colleague Bob Fernandez, the design director of ABA Journal Magazine.  Bob and I first met about 8 years ago when I was in Chicago shooting an ad for the Eclipse Law Group. Every few months since then, Bob has called on me whenever the magazine needs a shoot done on out here on the West Coast. During my recent winter visit to Chicago, I asked Bob to email me a number of layout images from the stories I had shot, yet never seen the final print version of. Bob sent me over a number of those editorial PDFs, and I thought it would be a great idea to show them all at once:

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Biz Bashing in LA

I was hired by Bizbash (the nation’s industry leader in event planning news, ideas and resouces) to cover their annual West Coast Bizbash blowout event at the Los Angeles Convention Center this past Wednesday and Thursday. The Tuesday night kickoff event was at the Belasco Theatre, featuring hand rolled cigars, arial arobatics, yummy looking food and a number of the industries biggest names in event production. David Adler, the founder and CEO of Bizbash was there, along with Anna Sekula, Bizbash’s Editor-in-Chief. The next morning I spent the day running all over the LA Convention Center covering break out sessions geared towards helping event planners “up their game” as well as covering numerous events taking place in the main hall which featured over 4o0 exhibitors. Every hour at the main stage was a presentation, from a “taste-off” between 5 of the best chefs in the industry to live performance art painting by Gregory Adamson of Marilyn Monroe.

Thursday night the after party was held at a brand new night club called The Reserve, which is built in the vault of the original Los Angeles branch of the Federal Reserve. While these 2 days were exhausting, I had the opportunity to get to shmooze with tons of event planners, caterers, environment designers and other industry “movers & shakers”. I was also given kudos by having my name plastered all over the convention’s promotional materials. Check out Bizbash’s Facebook album from the event and let me know what you think…

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Cream of the Crop

I was recently asked to photograph Steve Johnson, president of The Next Level consultancy, eating an ice-cream cone near the Manhattan Beach Pier for the cover shot of last month’s Research Magazine. Kind of a funny request, but if that’s what my editor wants, that what he gets. Not-so-friendly security guards wanting permits to shoot near their location, bright sunlight, tough parking conditions and a total of 25 minutes to get my shot for this story made this shoot a challenge, but as Nietzsche says, “what doesn’t kill you makes you stronger.”

A fairly tall guy with a great big smile and a super positive attitude, Steve was thrilled to have to eat not one, but two scoops of strawberry ice cream for his lunch that day. As president of The Next Level, Steve helps big companies hire and train their sales force and sales managers. A very impressive guy who was happy to do something a little different than the usual corporate cover shot. Looking forward to more strawberry ice cream soon!

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Finding It

It’s that time of year again that makes us think about how cool it is to find and spend life with that special someone. And of course it makes me reflect on how incredibly amazing it is that I get to be such an integral part of so many special love stories- whether it’s the headshot that helps couples meet each other, the engagement shoot, the wedding day, the pregnancy shoot or the eventual family portrait, it’s my job to not only capture the moment but to tell their story in all of its nuances. I love my job! Enjoy some of my recent photos that tell a love story…. And if you haven’t yet met the perfect one for you, may this next year be it!

Happy Valentines Day!

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A New Record: 67 Corporate Headshots In One Day

Last month I had perhaps the most prolific shooting day of my career so far. I was hired by Neil Schwartz to photograph the staff at his Walnut, California Century 21 Masters office. I was told that there would be a large number of agents coming thru my on-site studio, but I had no idea that I’d be shooting head shots straight from 10:00AM am until 5:00PM, a total of 67 people in one day.

If this is any indication of what’s to come in 2014, bring it on!

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MLB Home Run Hitting Party

Back in July, New York City played host to the 2013 Major League Baseball (MLB) All-Star game. Ark Endeavors was hired to create the official “All-Star Bash” after-party, and I was flown out to cover the big event. Sponsors of the “All Star Bash” included Klondike Bar, Delta Airlines, Nivea for Men, Dunkin’ Donuts, Jack Daniels and Budweiser. Delta Airlines created an entire “Sky Club Lounge” along with 7 stewardesses that perused the 1500 person party with their snack cart. Alyssa Milano was there along with a bunch of the VIP MLB super stars. The entertainment at the “All-Star Bash” was rapper Flo Rida and DJ Kaskade. There was a hot dog stand, a whole array of Klondike bars (all Kosher!!) plenty of drinks and a ton of good looking people! The crescendo of the party was the confetti explosion finale to Kaskade’s epic performance. What an over-the-top, amazingly cool and fun event! I can hardly wait to see what they dream for next year!

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Apples and Honey

Our family has the tradition of taking pictures together at around this time every year. Rosh Hashanah, the Jewish new year, is right around the corner, and it’s amazing to think about how our kids have grown.  This year I took some pictures of our youngest, and sweetest one year old, Jordan. Take a peek at my favorite new years shot, as well as some of the out-takes… Wishing a happy, healthy and sweet new year to all of my Jewish peeps out there!
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Sony and the Baby Tiger

Sony hired me to be the on-site photographer for their April 24th international launch of their newest flat screen, the Sony 4K-HDTV. The sample Sony 4K models they had on site priced out at more thank $30k each, and they had flown in high-tech writers from all over the world to cover this event. The party was intimate yet immaculate. They had a continuous flow of exotic food and drink, catered by My World On A Plate, and Chef Kevin. They hired an incredible band The Ruse and best of all, Noah Flom of Ark Endeavors (the big kahuna who planned and executed this entire extravaganza) brought in a baby tiger for all the guests to have their picture taken with. It was my duty to catch these moments, project the pics onto the 4K HDTVs, and then have 5×7 prints made on the spot for the guests. By the end of the night, many people were half naked and swimming in the pool of this modern Beverly Hills mansion, and having a great time all around, culminating the night with a big group picture.

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Joseph Duran of United Capital Shoot for Research Magazine

Joe Duran is a super nice, smart and personable guy. Joe grew up in Zimbabwe and now lives in Newport Beach, CA. The article discusses Joe’s investment management firm, United Capital, which Joe started just over 7 years ago, but already has over $15 billion in assets under advisement. Joe’s belief in success is that “in order to be successful, you need to believe in things that no one else believes to be true”.

Joe’s mission for United Capital is that it should be a company known for doing consistently reliable work- “as reliable as Starbucks coffee”- but the funny part is that Joe doesn’t even like to drink coffee! Here are a few of my favorite shots from our brief time together:

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Stanley Black Shoot for Yeshiva Gedolah of Los Angeles

It can be said that there is no right season for banquets and fundraisers. They happen all year long, which, as an event photographer, I’m thankful for. Not too long ago, I was asked to do a shoot of the Yeshivah Gedolah honoree, for the banquet invitations and for the presentation at the banquet. The honoree for the banquet was Stanley Black. Stanley is a very successful real estate businessman and philanthropist. Stanley is a very charitable and well loved member of the Los Angeles Jewish community, whose charity also consists of  copies of the Ten Commandments, of which he has distributed hundreds of over the course of his 50 years in the real estate business. He gives them out in convenient, pocket-size booklets labeled “Thoughts to Live By.” You can read the full article on the Website of the Jewish Journal of Los Angeles.

Lucky for me Stanley was quite photogenic and provided me with many good shots to choose from. Here’s a couple that I thought stood out.

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